‍Introduction to Go High Level Sub Accounts

June 8, 2024

‍Introduction to Go High Level Sub Accounts

Are you looking for a way to manage multiple clients or projects all in one place? Go High Level has a fantastic feature called Sub Accounts that can make your life a lot easier. Whether you’re running a marketing agency, managing several businesses, or just juggling different projects, Sub Accounts let you keep everything organized and accessible.

Go High Level - Sub Account Menu

In this blog post, we’re going to explore what Go High Level Sub Accounts are, how they work, and why they’re a game-changer for anyone who needs to manage multiple accounts. Stick around to learn how you can use this powerful feature to automate your workflow and keep everything under control. Let’s dive in!

Why Do Sub Accounts Exist and What Are They Used For?

Go High Level Sub Account Dashboard

Sub Accounts in Go High Level exist to make managing multiple clients or projects simpler and more efficient. They are designed to help you keep everything organized, especially if you’re handling various accounts or businesses. Here’s why Sub Accounts are so important and what they are used for:

Why Do Sub Accounts Exist?

  1. Organization: Sub Accounts help you keep your work organized by separating different clients or projects. Instead of mixing everything up in one place, you can have dedicated spaces for each account.
  2. Efficiency: With Sub Accounts, you can manage multiple accounts without having to log in and out of different systems. Everything is accessible from one dashboard, saving you time and effort.
  3. Scalability: As your business grows, so does the number of clients or projects you manage. Sub Accounts allow you to scale your operations smoothly by adding new accounts without disrupting your workflow.
  4. Customization: Each Sub Account can be customized to fit the specific needs of a client or project. This means you can tailor your services and tools to match what each account requires.

What Are Sub Accounts Used For?

  1. Managing Clients: If you run a marketing agency or a consulting firm, Sub Accounts let you create a separate space for each client. This way, you can keep all their information, campaigns, and communications organized and easily accessible.
  2. Handling Multiple Businesses: For entrepreneurs managing multiple businesses, Sub Accounts provide a way to keep each business’s operations distinct and organized within the same platform.
  3. Project Management: Sub Accounts are also great for managing different projects. Whether it’s a new product launch, an event, or a special campaign, you can create a Sub Account to handle all the details and tasks related to that project.
  4. Team Collaboration: Sub Accounts allow you to assign specific team members to different accounts. This ensures that everyone knows their responsibilities and can focus on their assigned tasks without confusion.
  5. Client Access: You can give your clients access to their own Sub Account. This way, they can see the progress of their projects, view reports, and stay updated without needing constant updates from you.

Additional Costs for Sub Accounts

When it comes to using Sub Accounts in Go High Level, understanding the cost structure is essential. Here's a breakdown of whether Sub Accounts incur any additional costs and how pricing typically works:

Basic Plan Inclusions

  1. Main Subscription: Your main Go High Level subscription covers the primary account and the basic features. This includes the ability to create and manage Sub Accounts.
  2. Included Sub Accounts: Depending on your plan, you may have a certain number of Sub Accounts included. It's essential to review your plan details to know how many Sub Accounts are covered by your standard subscription.

Additional Costs for Extra Sub Accounts

  1. Exceeding Limits: If you exceed the number of Sub Accounts included in your plan, there may be additional costs. Go High Level often charges an extra fee for each additional Sub Account beyond the plan's limit.
  2. Pricing Structure: The exact cost for additional Sub Accounts can vary based on the plan and the specific pricing structure of Go High Level. Typically, you can find this information in the pricing section of the Go High Level website or by contacting their support team.

Premium Features and Add-ons

  1. Advanced Features: If you require advanced features or higher-tier functionalities for your Sub Accounts, there might be extra charges. These can include enhanced automation, premium support, or additional integrations.
  2. Custom Solutions: For businesses with specific needs, Go High Level may offer custom pricing solutions. This can include tailored plans that cater to a large number of Sub Accounts or specialized features.

Reselling Sub Accounts: Can You Do It?

Go High Level - Agency Dashboard

Yes, you can resell Sub Accounts in Go High Level, which is one of the platform's powerful features. This capability is particularly useful for digital marketing agencies, consultants, and entrepreneurs who manage multiple clients. Here’s how you can do it and what to consider:

How to Resell Sub Accounts

  1. Create Sub Accounts for Clients: As an agency or consultant, you can create Sub Accounts for each of your clients. This allows you to manage their campaigns, analytics, and communications from a centralized platform.

  2. Customize and Brand: Customize each Sub Account with your client’s branding and preferences. Go High Level allows you to white-label the platform, so it appears as your proprietary service, adding value to your offering.

  3. Set Pricing: Determine how much you will charge your clients for access to their Sub Account. This can be a standalone fee or part of a larger service package. Make sure to account for any additional costs you might incur for exceeding your plan's included Sub Accounts.

  4. Provide Access: Once you’ve set up and customized the Sub Account, you can provide your client with access. They can log in to view their data, manage their campaigns, and see the results of your work.

Benefits of Reselling Sub Accounts

  1. Additional Revenue Stream: Reselling Sub Accounts allows you to create an additional revenue stream. You can charge clients for setting up and maintaining their Sub Accounts, providing ongoing value and services.

  2. Enhanced Client Relationships: By offering clients their own Sub Accounts, you give them transparency and control over their campaigns. This can enhance trust and strengthen your business relationships.

  3. Scalability: As your client base grows, you can easily scale your operations by adding more Sub Accounts. This flexibility allows you to grow your business without significant additional investment in new tools or platforms.

  4. Value-Added Service: Providing Sub Accounts as part of your service package adds significant value for your clients. They benefit from professional, managed services without needing to understand the technical aspects of Go High Level.


Sub Accounts in Go High Level provide a valuable way to manage multiple clients or projects efficiently. While your main subscription covers a certain number of Sub Accounts, exceeding this limit or requiring advanced features may incur additional costs. It's always a good idea to review your current plan and reach out to Go High Level support for detailed pricing information, ensuring you understand any potential additional expenses.

In addition, we have one more blog post about Go High Level sub accounts. We briefly explain how to set it up. Click here to check it out!

By knowing the costs associated with Sub Accounts, you can better manage your budget and optimize your use of Go High Level to fit your business needs.

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